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BMW

BMW I inside future, 2017

BMW is leading the way in the development of these key drivers for the future of mobility. Today's BMW models are already available with numerous systems rooted in forward-looking technologies that are also ideally prepared for further advances - in terms of both automated driving and intelligent connectivity and control systems.

BMW is leading the way in the development of these key drivers for the future of mobility. Today's BMW models are already available with numerous systems rooted in forward-looking technologies that are also ideally prepared for further advances - in terms of both automated driving and intelligent connectivity and control systems.

BMW I Inside Future 2017 sculpture is a new and innovative interior design that imagines the cockpit as a sort of room with separate zones for passengers to do as they please. The minimalistic design is clearly an evolution.

BMW I Inside Future 2017 sculpture is a new and innovative interior design that imagines the cockpit as a sort of room with separate zones for passengers to do as they please. The minimalistic design is clearly an evolution.

BMW's vision makes allowance for the fact that a vehicle's interior is set to turn more and more into a living space for comfort-focused, permanently connected users. The interior of the future will function as a place of retreat, an office, or a recreational space for entertainment, as required. Intelligent connectivity is expanding the spectrum of digital services available inside a vehicle, while automated driving is reducing the driver's workload and providing the extra freedom needed to take advantage of these services in their car.

BMW's vision makes allowance for the fact that a vehicle's interior is set to turn more and more into a living space for comfort-focused, permanently connected users. The interior of the future will function as a place of retreat, an office, or a recreational space for entertainment, as required. Intelligent connectivity is expanding the spectrum of digital services available inside a vehicle, while automated driving is reducing the driver's workload and providing the extra freedom needed to take advantage of these services in their car.

In the case of BMW I inside future, 2017, however, the driver sees the image in the vehicle's interior rather than in front of the vehicle. To achieve this effect, the beams of light emitted from the instrument panel by the projector are reflected twice by microprisms. The display then appears in an ergonomically prime position above the center console, where it can be operated directly by the driver without any wearisome stretching of the arm.

In the case of BMW I inside future, 2017, however, the driver sees the image in the vehicle's interior rather than in front of the vehicle. To achieve this effect, the beams of light emitted from the instrument panel by the projector are reflected twice by microprisms. The display then appears in an ergonomically prime position above the center console, where it can be operated directly by the driver without any wearisome stretching of the arm.

While automotive startups strive to compete with luxury brands, BMW sits exactly where those upstarts would like to be. That means it has the opportunity to introduce smart features inside already-established vehicles.

While automotive startups strive to compete with luxury brands, BMW sits exactly where those upstarts would like to be. That means it has the opportunity to introduce smart features inside already-established vehicles.

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