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It has been involved in marketing campaigns from its foundation, with TV spots, print ads, and, more recently, a significant internet marketing focus.
 Gucci has formed strong alliances with Hollywood celebrities and social media influencers, working closely with these individuals to reach new demographics and re-establish its identity as a new, modern brand. The brand has shifted its focus in terms of dealing with celebrities, wearing modern style icons such as Rihanna, Blake Lively, Brad Pitt, Rachel McAdams, Harry Styles, and Salma Hayek, who can easily connect with millennials.
Gucci has evolved through time into a symbol of affluence, not only as a luxury fashion brand, but also as a slang term. Its most prevalent vernacular use is to express something that is "doing well," and it can be heard in songs by well-known singers and rappers like Cardi B and Kanye West, as well as viral musicians like Lil Pump.
 For the month of January, we’ve chosen the Gucci Jackie 1961 mini bag, as our bag of the month. The Jackie bag, which was reintroduced for Fall Winter 2020, is a fresh spin on a classic Gucci symbol.
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Highlights

From the Editor - Ruchika Rawan

From the Editor - Ruchika Rawan

Luxury Designer of India HOUSE OF MASABA by MASABA GUPTA

Luxury Designer of India HOUSE OF MASABA by MASABA GUPTA

 70s Floral and Flares
‘Nothing says joy like flowers’

70s Floral and Flares
‘Nothing says joy like flowers’

 Lingerie for “Her Going Out Tonight”

Lingerie for “Her Going Out Tonight”

Dress for “Her Going Out Tonight”

Dress for “Her Going Out Tonight”

Upcoming Designer of India HOUSE OF SATVA BY SAUMYA GOGIA
Salon to visit before “Her Going Out Tonight”
Handbag for “Her Going Out Tonight”
Footwear for “Her Going Out Tonight”
The Final Look for “Her Going Out Tonight”

Upcoming Designer of India HOUSE OF SATVA BY SAUMYA GOGIA

Salon to visit before “Her Going Out Tonight”

Handbag for “Her Going Out Tonight”

Footwear for “Her Going Out Tonight”

The Final Look for “Her Going Out Tonight”